What was once only a dream is now becoming a reality. Two decades ago, there were few politicians or business executives that would agree with you if you told them that in 2022, you would see a collective effort from industry and government to turn the entirety of the passenger cars on the road to electric vehicles… yet here we are.
This is no trend. This is the future. Just as there were those who thought the internet was a fad and would fade away, there are those who would argue that the electrification of transportation is a green fad that isn’t feasible. Those people will be disappointed when they are proven wrong. That is why installing workplace EV charging has multi-faceted benefits that are worth investing in. What kinds of benefits come from workplace EV charging?
When there are new EV charging ports installed in a commercial area, everyone notices… and for good reason. There is a growing divide between the amount of EVs on the road and the amount of EV charging available. According to The Guardian, there was an 82% increase in EV chargers available to the public between 2019-2021. At the same time, there was a 600% increase in EVs on the road. Having workplace EV charging stations provides a solution for a demand that has yet to be met by the market.
According to Ryan from Green Gate Group “Installing workplace EV charging stations provides an extra revenue opportunity for those that invest in the technology” The energy market will determine the rates you can charge but as you see with petrol stations, regardless of the price, people still pay.
Customer dwell time is a key performance indicator for retail locations because the more time people spend in your establishment, the more likely they are to spend money. EV owner needs on average 30 minutes to 2 hours to charge their vehicles. If you provide a place to charge their vehicles, that gives them ample time to support your business.
The public’s perception of your business is a currency that you pay good money for. That is what marketing is meant to do. Installing workplace EV charging showcases your commitment to green goals and sustainability as a company. That investment alone may do more for your image that an entire marketing department.
As your image changes, you will begin attracting different types of customers. Your investment into a more sustainable future will convince those that aren’t swayed by marketing campaigns and instead look for “green” action as a way to decide where they will spend their money.
Simon Sinek said,“The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.” This is the power of installing workplace EV charging stations. Even the founder of Airbnb, Brian Chesky said, “It’s better to have 1000 people that love you than millions kind of like you.” Brand loyalty comes with action.
As the carbon-neutral future approaches, carbon credits will become a part of everyday business life. Having workplace EV charging stations increases your chances of being carbon neutral and may even give you the chance to sell carbon credits on the market.
All these reasons above create different avenues for return on your investment. Brand loyalty, new customers, increased revenues, longer customer dwell time and better exposure will give you ample opportunity to see the ROI on your workplace EV charging stations.
Workplace EV Charging
Is workplace EV charging worth it? Absolutely. Remember, there was a time when people asked the same type of question about developing a website for their business. Don’t look back in regret. Make a decision that your future-self will be grateful for.