It’s rare to find someone who doesn’t use social media in today’s modern world, regardless of their demographic. Gone are the days of being concerned about our parents having a Facebook account, particularly now that family gatherings and social gatherings can be planned more easily online.
According to the Pew Research Center, almost 70% of adults in the United States use at least one social media platform.
Suppose you’re in the business of attracting new customers. In that case, you’ll find that your job becomes even more difficult if you don’t take advantage of the knowledge that your future customers already have online. When done correctly, investing in social media lead generation (using social to prospect for new leads) is extremely successful.
Do you want to know how to get started?
When it comes to navigating social media sites for prospecting success, the steps below will walk you through what to look for.
Your Prospects Should Be Researched and Identified
Do some online research to build a list of the types of clients you’re looking for before you start engaging with your prospects. Social media marketing does not imply that you contact any account at random with your pitch. You’ve already lost if you fell into the spam trap.
Find candidates that are close to your current clients and others that you would like to have but are a little more difficult or seem out of control. When prospecting via social media, you never know what will happen, and because this approach creates a personalized pitch for your prospect, every attempt is great practice for future business.
Do not introduce yourself and make a pitch right away.
Only a friendly reminder that social media is great for generating leads and making initial contact. It can, however, almost always be used in combination with other techniques.
Sometimes, decision-makers are only interested in one process. They might not respond to LinkedIn messages, but they will respond to emails. (And the other way around.)
Using three or four separate outreach strategies ensures that your lead pool is sufficiently saturated to optimize response. While using social media to generate leads is a good start, we suggest putting the data into a tool and filling in the gaps (i.e. physical address, email, etc.).
For example, you can do some excellent preliminary research on possible leads using social media, give them a cold email, and then request a LinkedIn ad. (You can do all of this with LeadFuze.)
A Crucial Point
Remember that certain people’s accounts would state that “retweets are not endorsements.” When it comes to a company’s social media page, any shared messages are more than likely in line with their own beliefs or something that they endorse as a company.
Businesses use social media to communicate with their own consumers and promote their brand and ideals. If your prospect communicates with customers regularly on their social media accounts, it’s safe to say that their social media knowledge will benefit your prospecting strategy.
Create a pitch that is exclusive to you.
You’re now able to make your introduction to your prospect. It’s critical to consider each line of the initial message you send them, as well as how you’ll adapt your pitch to fit their social media habits. And it’s possible that they followed you after you followed them. That’s great. It means they’re already open to hearing what you have to say.
Or maybe they just published a blog post about the tools and resources they use to keep their company going, and you know of a better way for them to do it.
Conversations that matter lead to conversions that Count.
On the subject of robots, there’s a lot more to say. Please, please, please, please, please, please, please, please, please, please, please, please, please You can’t approach a prospect with a generic, scripted sales pitch that you might use on anybody because the point of social media is to be social. This is another instance where previously published material is useful. Are there any social media influencers in your prospects? Do they write blogs for their company’s website or engage in common hashtag themes like